This award is presented to the product (semiconductor or full-scale mobile device) that is determined as the most innovative mobile product of 2011 by the following standards:
- Innovative architecture and design
- Innovative display technology
- Breadth of supported connectivity (e.g. xCDMA, GSM, GPS, WiFI, BT, LTE, NFC…)
- Overcoming traditional product boundaries (e.g. iPad)
- Innovative market application