China, for now and the foreseeable future, is the world’s largest consumer electronics market. Knowledge of developments in any electronics sector is essential for manufacturers, designers or analysts to remain competitive in this aggressive, and growing, economy.
Building on experience accumulated through 20 years of product, system and IC analysis, UBM TechInsights introduces The China Mobile Phone Research Initiative. The China Mobile Phone Research Initiative is a comprehensive look at the burgeoning mobile industry of China, focusing on intensive baseline teardowns of domestic and international handset manufacturers and using the results to characterize the current competitive landscape of the industry of China.
The China Mobile Phone Research Initiative launches with 15 baseline teardowns completed on a variety of phones sold in this unique market. A comprehensive summary report based on the findings of these teardowns and featuring further analysis from our expansive database of parts and market information is also available right now. The Research Initiative continues with another 15 teardowns of select mobile phones from the China market to be released continuously throughout the coming months culminating with a final summary report, capturing the consolidating findings of all 30 baseline teardowns plus updated with additional IC, market and manufacturer findings. Observing the emerging trends throughout the course of the year will provide users of the China Mobile Phone Research Initiative the competitive edge of up-to-the-minute insight into the fast-paced Chinese mobile phone industry.
Essential Information on a Fast-Growing Market
If you are in any way associated with the mobile phone industry, a deeper understanding of the Chinese mobile phone market is critical for your business. With over 700 million subscribers, more than the entire population of the United States, China has quickly established itself as a leading mobile phone market.
How much of this market is your business capturing?
Of the 176 million cellular units sold last year in China*, 56% were from international manufacturers, with companies like Nokia and Samsung leading the way. Of note though, is the rising growth in market share by local manufacturers. Companies such as Tianyu, Lenovo, Huawei and Gionee are amongst the top 10 brands in China and these companies are looking to build on their growing success in China with aggressive overseas expansion. The time to learn about these and other emerging global competitors is now.
This comprehensive collection of analyses reveals the design decisions and trade-offs made by Chinese brands and international OEM’s to address the needs of the exploding Chinese market. The teardowns also provide stakeholders in the mobile telephone industry with specific visibility of the design wins scored by semiconductor vendors such as MediaTek, Qualcomm, Infineon, Spreadtrum, Broadcom, NXP and TI as well as which chipsets are winning sockets. This is essential intelligence for product managers, competitive intelligence staff and supply-chain professionals in the carrier, OEM, ODM and semiconductor sectors. Financial analysts tracking the mobile phone market will also find the insight into supply chain wins valuable early indicators of emerging business trends.
The China Mobile Phone Research Initiative also provides UBM TechInsights’ exclusive perspective on carriers such as China Mobile and China Telecom and on Chinese mobile standards including the unique-to-China TD-SCDMA air interface.
The full China Mobile Phone Research Initiative package includes:
- Initial 15 mobile phone teardowns,
- The phase 1 summary findings report,
- An additional 15 teardown reports to be released approximately on a weekly basis
- A comprehensive final summary report
To sign up for this essential research resource, please contact us. As a special bonus, sign up now, and UBM TechInsights will include an additional three teardowns with the China Mobile Phone Research Initiative.
To purchase individual reports of the first 15 handsets investigated in the China Mobile Phone Research Initiative, please click here.
For more information about UBM TechInsights’ China Mobile Phone Research Initiative, you can download a brochure. If you would like more information, please contact us.
To download the first teardown in the China Mobile Phone Research Initiative, compliments of UBM TechInsights, on the Apanda A60 cellular phone, please click here.
*credit ThinkBank China